BRAND - MARKETING - RESEARCH

What we do


Brand

A brand is how you are identified. It is what people see. Brand is the foundation for all your marketing and communications. It provides focus for all that you do. It creates equity.

We will develop a brand for you, update your existing brand, create logos/visual identity/taglines and guidelines for consistent use of your brand.


Marketing

How you take your brand to market is marketing. Whether it is a direct mail campaign, social media, advertising, or event promotions we work with you to develop an effective marketing plan.

Marketing services include: graphic design, web development, social media, advertising, and video production.


Research

At the core of great marketing is an understanding of the relationship between your organization and your audience. Research generates this knowledge and provides information on how to differentiate, build loyalty and produce results. Information obtained by research is what creates strategic marketing programs that result in relevant, motivating and ultimately effective solutions.

Research services include: focus groups, triads, in-depth interviews, strategic facilitation sessions, questionnaire and survey design, distillation and analysis of existing research, and segmentation analysis.

The Avenue Approach

We are a creative collaboration that will build teams to meet your needs. Whether you are a small business doing marketing off the corner of your desk or a larger organization that needs additional support we can provide you with high-level marketing expertise.

Kathleen Vollebregt

Founder - avenuestrategy


Most recently Kathleen served as director of marketing for Queen’s University where she led the team in developing the university’s first-ever brand positioning, the foundation for Queen’s current half-billion dollar fundraising campaign. She has worked at some of the world’s most prestigious advertising agencies as a strategic planner including TBWA/Chiat Day and Young & Rubicam. She has carried out market research for such top international conglomerates as Unilever, Pepsi and Burger King while employed by consulting group Commins Wingrove. Whatever the job, she attributes her success to an interest in how people interact with the world around them and how it affects their behaviors and attitudes. Her personal philosophy is to stay curious.

Full Bio

Creative Collaborations

Amanda Black Design

Graphic Design


Amanda is a graphic designer with over 25 years experience. An Ontario College of Art and Design graduate, she began her career in Toronto working for a variety of design firms as well as Loblaw Companies where she specialized in package design. After moving with her family to Kingston ON, Amanda worked at Queen’s University Marketing as a designer overseeing a range of projects including advertising, brand identity and logo development. Over the last several years she has worked independently and has recently collaborated with Avenue Strategy as their lead designer.

Make Hay Media

Video Production


A full-service video production team that will provide project management and production for a wide-range of projects including company profiles, customer testimonials, recruitment videos, live events video, TV/You Tube advertisements, and music videos.

Website

Mitch Vollebregt

Web Development


Mitch is a Computer Science graduate from Queen’s University. He lives and breathes programming and web development. He has created unique websites, fixed broken sites and built applications. Mitch is the technical wizard that will provide the most effective solution to the project goals. He is also very cool because he developed avenuestrategy.com

Website

Avenue Strategy is part of a global community of marketing experts, Communo. Leveraging Communo enables us to scale our services to meet our clients' demands, through access to a vetted community of marketing services professionals. This operating model enables our clients to gain access to all the resources of a madison avenue holding company at a reduced cost and speed. Together we are transforming the global marketing services industry through the democratization of business resources and assets.

Website

Our Clients